Supporting Value-Based Care Through
Targeted Patient Communications
Minimize patient leakage, reduce no-shows, and recover lost revenue
94% of health systems say reducing patient leakage is a priority in 2022 and that leakage blocks them from reaching their financial goals. To address these challenges, get more people through the door, and recover lost appointments and revenue, health systems should focus on better engagement opportunities by leveraging health campaigns and patient self-scheduling. By combining a sequence of targeted messages that support a patient's care journey with information and reminders that connect them to online self-scheduling when care is needed, healthcare providers can activate specific patient populations to support better health outcomes and wellness.
With patients feeling more and more responsible for managing their own care, let's compare different journeys to see how providers can leverage a health campaign to target and activate patients versus solely relying on traditional communication methods.
The Patient Journey
Without a Health Campaign
Supported by a Health Campaign
Patient receives reminder for annual wellness exam
At annual visit, patient is diagnosed
Primary care provider refers patient to a specialty.
!
Communication from the PCP stops
Patient is challenged with finding and scheduling next appointment with specialty
Creates uncertainty and frustration
!
Patient receives fragmented communication from PCP that is not aligned to care plan
!
Creates uncertainty and frustration
Patient visits specialist
Patient prescribed new treatment plan with new medication
!
Creates confusion and isolation while navigating diagnosis
Patient receives next annual wellness reminder from PCP
Questions value of care with PCP due to poor communication and access
!
Patient seeks out other care options
PCP experiences patient attrition and loss of revenue
Patient receives reminder for annual exam with link to self-schedule
Leverages provider site to book an appointment
At annual visit, patient receives diagnosis
PCP refers patient to specialty practice
Patient receives information on how to prepare and schedule their appointment with specialist
Fosters trust and helps accelerate care delivery
Patient visits specialist
Patient receives follow-up message from PCP about new treatment plan
Creates a connected care experience
Patient receives regular diet and lifestyle information to support overall wellness and chronic conditions from PCP
Improves patient's healthcare literacy
Patient receives timely reminders for checkups and next steps on their care journey
Patient receives PCP annual visit reminder with link to self-schedule
Establishes consistent engagement and alignment to care journey
Provider builds patient loyalty and supports revenue goals
For the patient who experiences health campaigns
- Reduce confusion about their care or treatment plan
- Reduce the likelihood of re-admission for the same illness
- Enhance support for chronic disease management
- Support earlier diagnosis of their chronic disease
- Lower healthcare costs
- Create a sense of community and loyalty to the healthcare provider
For the physician who delivers health campaigns
- Highlight care for the patient
- Target and activate patient populations
- Build loyalty with the patient
- Reduce patient leakage and risk
- Increase patient satisfaction
- Support preventative care
Next steps
Each touchpoint in a health campaign provides value for both the provider and patient and promotes better access and outcomes for our society. To learn what a targeted health campaign could look like and how to leverage self-scheduling to help accelerate care, visit www.relatient.com.
| 94% of health systems say reducing patient leakage is a priority in 2022 and blocks financial goals. |
| Without campaign: PCP experiences patient attrition and loss of revenue. |
| With campaign: Provider builds patient loyalty and supports revenue goals. |
