5 Health Campaigns to Improve Patient Engagement and Drive Preventive Care
Patient engagement is essential for closing care gaps and encouraging preventive health. Health campaigns help organizations reconnect with patients, guiding them to prioritize their health and stay up to date with important screenings, exams, and follow-up care. These campaigns are a proactive way to remind patients to act and support healthier outcomes.
Explore what makes a health campaign effective and discover five campaign strategies that engage patients and connect them to the right care at the right time.
What Is a Health Campaign?
A health campaign is a targeted, automated program that uses patient or clinical information from the Electronic Health Record (EHR) to identify patients who are overdue for screenings, vaccinations, or follow-up appointments. By reaching these patients with targeted messages, reminders, and educational content, health campaigns encourage timely action and enhance patient engagement. With health campaigns, healthcare providers can proactively address care gaps, reduce complications, and support healthier outcomes.
The Benefits of Health Campaigns for Patient Engagement
Effective health campaigns strengthen patient engagement, which is key to both individual health outcomes and the overall success of healthcare organizations. Engaged patients are more likely to follow care recommendations and stay connected with their providers. Health campaigns help organizations:
- Close care gaps
- Increase patient satisfaction
- Lower re-admission rates
- Save time by automating outreach
5 Health Campaign Strategies to Drive Patient Engagement and Preventive Care
Effective health campaigns keep patients connected to their care by encouraging preventive visits, screenings, and follow-ups. Here are five impactful strategies to boost engagement and help patients stay proactive about their health.
Send Reminders for Annual Check-Ups and Screenings
Annual check-ups and screenings are essential for preventive care. Health campaigns help remind patients who are due or overdue for exams like mammographs, colonoscopies, and wellness visits. Timely reminders encourage patients to stay current with preventive care, helping to detect potential health issues early.
Encourage Patients to Schedule Necessary Follow-Ups
Regular follow-up appointments are key to ongoing health management, especially for patients with chronic conditions or those recovering from procedures. Use targeted campaigns to prompt patients to schedule their follow-ups, making it convenient for them to stay proactive about their health.
Include Clear Calls to Action for Self-Scheduling
Effective calls to action (CTAs) make it easy for patients to take the next step. Provide links for self-scheduling through your website and use action-oriented CTAs. Simplifying the process encourages patients to act on their healthcare needs.
Customize Campaigns Based on Patient Feedback
Patient feedback is invaluable for shaping campaigns that resonate. Send surveys after appointments or screenings to gather insights and refine future content. Personalized and relevant outreach makes patients more likely to stay engaged with their care.
Automate Reminders to Keep Patients Consistently Engaged
Automated health campaigns ensure consistent patient outreach, even during busy periods. Automation allows you to remind patients about preventive care and follow-ups without adding to staff workload. An automated system keeps engagement high year-round, helping patients stay proactive about their health.
Examples of Health Campaigns that Drive Patient Engagement
These health campaign examples illustrate how targeted outreach can encourage patients to stay proactive about their care.
Annual Screening Reminders
Screenings like mammograms and colonoscopies are essential for early detection. Campaigns that remind patients of due or overdue screenings are a simple but effective way to encourage preventive care and improve patient outcomes.
Follow-Up Appointment Reminders
For patients who need regular follow-up care, automated reminders help them stay on top of their health. These campaigns are effective in improving long-term care and ensuring that patients stay connected to their care team.
“Not Seen in Three” Campaigns
Seven Hills Women’s Health Center used a “Not Seen in Three” campaign with multi-channel outreach to recapture patients who had not visited their clinic in over three years. This approach along with other health campaign tactics, led to 1,370 new appointments, illustrating the impact of targeted patient engagement.
Drive Patient Engagement Year-Round with Targeted Health Campaigns
Health campaigns are powerful tools to improve patient engagement and bridge care gaps. By sending timely reminders for preventive care and follow-ups, healthcare organizations can ensure patients stay connected to their care teams and receive the care they need when they need it. Start building your health campaigns today to boost engagement, strengthen patient-provider relationships, and enhance health outcomes.
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