Why Your Medical Practice Needs Patient Relationship Management Software | Relatient

by Patient Intake

If you are looking for a way to grow your practice, you need to keep your patients and staff members engaged. A patient relationship management software program can help you do that. 

This is a program that can reduce your no-show rate, improve your reputation management, and increase your patient satisfaction. Learn more about some of the top benefits of patient relationship management software programs below, and put your practice in the best position possible to grow. 

What Is Patient Relationship Management?

Patient relationship management refers to the strategies, tools, and techniques that your medical practice or clinic uses to engage with patients, improve the quality of care you provide, and take care of your bottom line. 

Patient relationship management strives to build high-quality connections with your patients to communicate important information to them, impress upon them the importance of your services, and encourage patient loyalty and retention. 

Difference Between PRM and Patient Engagement

Patient engagement has been a hot topic in the medical community recently, and patient engagement is certainly a component of patient relationship management; however, they are not the same things.

Patient engagement refers to the level of Interest your patient has throughout the visit. You want your patient to be an active participant in his or her care, and you need your patient to be invested in whatever treatment you recommend. You also need to keep in touch with the patient before and after the visit through remidners and surveys to keep them informed and reduce no show rates.

PRM, or patient relationship management, goes a step further. Patient relationship management focuses on not only keeping the patient engaged during the visit but also convincing him or her to come back for follow-up appointments. 

What Is Patient Relationship Management (PRM) Software?

Patient relationship management software programs make it easier for you to keep in touch with your patients and manage relationships. You can use this software program to send text messages, schedule appointments for your patience, and handle emails.

Instead of always asking your patient to call the practice with any questions or concerns, patient relationship management software programs can increase the number of touchpoints you have with your patients, automating a lot of these interactions.

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The Benefits of a Patient Relationship Management Software Program

There are several significant benefits of using a patient relationship management software program. They include: 

Enhances Growth

Patient relationship management software programs can enhance the growth of your practice. By improving patient engagement rates and by keeping in touch with them, you can hang on to your current patients while also getting new ones to join the practice. 

Keeps Patients From Falling Through the Cracks

Patient relationship management software programs can also prevent patients from falling through the cracks. Because the program will automate appointment reminders and scheduling notifications, you never have to worry about forgetting to contact a patient about an appointment. The program will do it for you. 

Increases Patient Satisfaction

Your patience will be much happier if you use a patient relationship management software program. You will create new ways for them to schedule appointments and contact the practice instead of always asking them to call the office and wait for someone to answer. Keeping your patients happy will also increase your retention rates.

Keeps the Staff Motivated 

Patient relationship management software program will also keep the staff motivated. Because they no longer have to spend all of their time doing clerical work, they can focus on more important tasks that have a direct impact on the health of their patients, which will improve their motivation. 

Keeps the Patient Engaged

You can use insights from your patient relationship management software program to improve patient engagement. You can make sure your patients are provided with helpful information that pertains directly to their injury and illness, and you can use this information to get the most out of follow-up appointments down the road. 

Better Reputation Management

Because your patients and staff members will not be as frustrated with mistakes and clerical work, the reputation of your practice will improve. You can also keep an eye on reviews and ratings from patients, collecting feedback that can help you improve the practice. Do not forget to collect patient surveys directly as well.

Improves Operational Efficiency 

Because patient relationship management software programs can automate a lot of the tasks that you used to do by hand, you will have a much more efficient practice. You can reduce the wait time in the waiting room by having patients fill out paperwork before coming in. This will make it easier for you to see your patients on time, improving their engagement rates as well. 

Reduces No-Shows

Your software program will automatically send reminders to patients about appointments they have coming up. This reduces the chances of your patients forgetting an appointment, which will reduce your no-show rate. You can also make it easier for patients to schedule and reschedule appointments online.

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What Are the Must-Have Features of a Patient Relationship Management (PRM) Software Program?

You need to make sure you have the right features in your patient relationship management software program. Some of the most important features include:

Texting

You should find a software program that gives you the ability to communicate with your patients via text message. That way, you don’t have to worry about playing phone tag with your patients anymore. 

Appointment Reminders

Patient relationship management software programs should also send automatic appointment reminders. This can reduce the chances of your patients overlooking an appointment they have scheduled. 

Online Scheduling

You should also make it easier for your patients to schedule their appointments online. This reduces the number of phone calls your front desk staff has to deal with, and your patients can change their appointments online without calling the office.

Digital Check-In

Find a software program that gives your patient the ability to check-in digitally. You should also ask your patients to fill out paperwork before coming in. That way, you don’t have to worry about a long line forming at the front desk for patients to check in for appointments. This will make it easier for patients to get seen on time. 

Patient Portal

Software programs should give patients access to a convenient portal where they can take a look at all of their most important information. They should also be able to alter their demographic information than cells, reducing the workload under front desk staff.

Recall Messaging

Recall messaging is critical. It allows you to take a look at prior interactions you have had with patients to avoid redundancy during the visit. 

Social Media Interaction

The right software program should give your patient the ability to interact with the practice on social media. This is a critical part of digital marketing and reputation management.

Email Marketing

Your software program should also be able to handle email marketing and drip campaigns. You can use this to remind patients not to forget to schedule appointments.

Choose the Right Patient Relationship Management Software Program To Meet Your Needs

If you are looking for a strong patient relationship management software program, Dash by Relatient can help you. We give you access to a wide variety of patient engagement features that you can customize to meet your needs. Contact us today to learn more. 

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